10 Fun Facts about Schutz

Learn more about this cult brand!

Sometimes it’s the small ideas that are able to become great dreams come true. Just look at the example of the Brazilian brand Schutz, created by Alexandre Birman, who one day came up with a new idea, but instead of shying away from it and forgetting, he took this idea and carried it to reach new heights! Now, the brand’s known for its elegant and sophisticated shoes, which reflect the ideals of Italian fashion for the modern and feminine woman.

However, even if you’re an unconditional fan of the brand, it’s possible that you don’t know all the facts about it. So, on this EscapeShoes blog post we’ll tell you a few fun facts that you may not know about Schutz! Did you know…?

1-Schutz means “protection” in German.

2-It was founded in 1995 by Alexandre Birman, son of businessman Anderson Birman.

3-It was born from Alexandre’s idea to create a new model that was vetoed by his father, founder of Arezzo. Alexandre was 19 years old at that time.

4-In the beginning it made shoes exclusively for men.

5-It was added to the Arezzo&Co group in 2007, where Alexandre’s now vice-president.

6-Alexandre started working in the family business at 12 years old.

7-It has his own factory and headquarters in Campo Bom, Rio Grande do Sul, Brazil.

8-Currently the production can reach up to 130 million pairs per month.

9-In 2001, Aldo ordered 30 million Schutz pairs in a Las Vegas fair.

10-It opened its first store outside of the country in 2012, right at the centre of Madison Avenue, New York.

Now that you’ve learned these 10 fun facts, we’re sure that you’re also curious and want to have your very own pair, right? Well, don’t you worry because at the EscapeShoes store you’ll find many Schutz shoes and you’ll surely fall in love with one! The hard part is really to choose!