Where fashion and art meet!
Surely you’ve heard of Melissa, right? If you still haven’t heard of this amazing Brazilian shoe brand, you don’t even know what you’re missing! Melissa’s always the first footwear brand mentioned when talking about footwear made in Brazil and one of our favourites here at EscapeShoes. In addition of being a leader in today’s market, even after almost 40 years, it’s adored by fans all over the world, due to its shoes made of a flexible material that releases a very pleasant aroma, called Melflex, which we’ve talked about on a previous post.
Actually, it’s so adored that in 2005 it decided to open its first art gallery in São Paulo. Yes, you’ve read it right, art gallery! It’s the perfect mix of fashion and art, in which several artists took Melissa shoes to create authentic works of art. And this one in São Paulo was only the first one, because in 2012 it opened another gallery in New York, one of the biggest cultural centres in the world! And only two years later, it opened the first gallery in European territory, in the city of London. As you can see, Melissas are conquering the world!
The first gallery in São Paulo is more specifically in Oscar Freire Street, famous as one of the main international shopping destinations. The space’s conceptualized by multimedia artist Muti Randolph and it shows a metamorphic façade that’s renewed with each collection and is constantly transformed by different artists and Melissa’s collaborators. See how this lovely transformation occurs with the video below:
Even though the design of the other two galleries is also imagined by the same artist, there’s care of seeking inspiration from the cities where they are and create truly unique and interesting spaces, thus making each one of the galleries special and representative of both the place where they are and Melissa.
Wouldn’t you love to go to one of these galleries and see its spectacular expositions? Well, while you wait there’s a Melissa gallery near where you live, you have to make your very own Melissa gallery in your wardrobe by buying its shoes. Despite being well-known for its flats shoes, it also makes sandals and, more recently, sneakers.
And to have your Melissas, for example the shoes above, you already know that you can buy them at the EscapeShoes online store, where we also have these shoes in other colours and many more different ones. You can be sure that each pair is of high quality and durable, thanks to the unmatchable material Melflex, but now you already know that they’re also true works of art. So, in addition of always having your feet comfortable, they’ll also be really artistic! Don’t wait any longer!