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News - Learn about the secrets of the footwear industry!, Novidades – Conheça os segredos da industria do calçado!
Melissa
Jun
Always innovating!
Being a Melissa fan as we know you are, you must know that the new Autumn Winter 2019 collection is already available on our online store EscapeShoes! And if you are not aware of that, then this is the best way to check the wonderful new ballerinas that this Brazilian brand has brought to us this new season.
The truth is each pair of Melissa is unique and very special! You can find similar models, but their quality and comfort can never be matched! That is why we would like to tell you how this brand, that has just completed its 40th birthday, has started.
Melissa: how it all started
It was the year of 1979 and the Brazilian brothers Alexandre and Pedro Grendene, who then made plastic wine carboys, looked at the sandals that fishermen wore and had an epiphany. And that was how Melissa was born: with the Aranha model, inspired by these sandals. And they were so original that they became an immediate success all over the world.
Since then, over these forty years, there were many innovations, models and collaborations that turned Melissa shoes into works of art. And if at the start these shoes were made of plastic, that has long been set aside, giving its place to a new material: Melflex!
Melflex
Melflex is a Melissa patented PVC. Besides not being made of plastic, it is hypoallergenic, totally recyclable and thermoformed, which means it is mouldable through heat. This is a good thing not only to the Melissa’s fabrication process but also to you because it allows that every pair of Melissa’s shoes adapts itself to your feet without hurting you, causing you any allergies or overheating your feet. Besides, it also has a very special feature: a sweet aroma that scents your shoes.
Melissa ballerinas
Who hasn’t heard of Melissa ballerinas? They are a classical and for good reasons! They may be simple but this brand’s creativity knows no bounds when it comes to creating original and fun models. For example, the Ultragirl Bow Chrome ballerinas have a small Melflex bow textured with a pattern of a chrome metallic chain.
Or the Ultragirl Sweet XV II that have a double bow in two different shades with chrome details.
Yet, Melissa’s are not just made of bows, and you can find the beautiful Space Love flower ballerinas with two sweet and romantic flowers on the top.
But if you are a girl of simple tastes, the basic black, pink and dark blue models never go out of fashion. They are the perfect shoes for your daily basis; there is no doubt about that! The moment you put them on, you will never want to take them off again!
Melissa online
And now you are wondering: “This is a Brazilian brand, is there any way for me to buy Melissa online?.” Of course there is, at EscapeShoes!
We have all of these and much more Melissas on our online store, EscapeShoes! So what are you waiting for to find Melissa online? Come visit us and find your favourite model online!
click here to buy melissa online
