Bet on Portuguese shoes!

At EscapeShoes, you can find several Portuguese footwear brands. Do you know what they are? You will discover them in this post!

But, first of all, we want you to know better how the footwear industry works in Portugal – in which part of the country it is concentrated, why it is so attractive to the foreign market and what are the current distribution and consumption trends.

Did you know that, according to 2018 data, our country produced more than 80 million pairs of Portuguese shoes that year and was the sixth largest export force in the world? It´s true, Portugal has a large footwear industry, which stands out for its quality and which is constantly improving and growing, especially in relation to its own design brands.

In 2021, during the Covid-19 pandemic, the national footwear industry recorded the best result ever, with a growth in exports of 12%. It is also important to mention that the international markets absorb 95% of the national footwear production.

Although the world industry points to a full recovery of pre-pandemic results only in 2023, according to APICCAPS data, Portugal has already surpassed the best forecasts. Worldwide, the pandemic caused a drop in consumption of around 20%. However, in the entire year, Portugal exported 69 million pairs.

1. Where is the Portuguese footwear industry is concentraded?

Most companies are headquartered in the north of the country, with two major production centers standing out: one in Felgueiras and Guimarães and the other in Santa Maria da Feira, São João da Madeira and Oliveira de Azeméis. Both production centers are located close to the city of Porto, which has good infrastructure and accessibility.

In the national panorama, this sector employed, in 2018, 40,000 people, in about 1,500 companies

2. What are the factors that make the Portuguese footwear industry so attractive to the foreign market?

– Has the ability to anticipate new trends, in products and materials, and creates current designs, using innovative resources.

– It´s a pioneer in the technological field, exploring new tools and manufacturing techniques.

– It stands out for the quality of its products, being able to compete to offer comfortable and durable shoes for the consumer.

There are more and more Portuguese companies investing in the footwear sector, which not only promotes competitiveness, but also increases profitability.

 

 

3. How has the distribution of footwear evolved, depending on current trends?

We can say that, nowadays, the circulation of footwear is easier and more accessible.The reason is very simple! Currently, there is a very evident trend towards the concentration of footwear in specialized stores and large supermarkets.

There are even online shoe stores, such as EscapeShoes. Therefore, the diversity of brands at competitive prices is now much more accessible.

4. What habits do consumers have today when buying shoes?

Throughout history, consumerism has evolved according to the needs and customs of individuals. It may be rash to generalize, but there are two defining characteristics of today’s consumer:

– There is more and more information about the materials that make up the shoes and about their quality.

– Due to limited time, shopping centers and online stores are the places you choose to buy your shoes.

Do you agree with these parameters? Do you identify with them?

After this contextualization about the footwear industry in Portugal, it is natural that you want to know which Portuguese shoe brands we have available at EscapeShoes! Here goes:

– Cubanas

A brand aimed at a fun and daring audience, mainly female. It´s characterized by its footwear that combines different materials and striking colors.

– Fly London

A brand aimed at all audiences! With sandals, shoes, ankle boots and Portuguese boots that will provide you with elegance and comfort in your day-to-day.

– Lemon Jelly

A brand adept of sustainable fashion, which seeks to combine joy and elegance in women’s feet. Footwear in recyclable, vegan plastic that promises to perfume your days with the unmistakable aroma of lemon.

– Ruika

A brand that takes on an irreverent and avant-garde style, with footwear and accessories in line with national and international trends!

Which of these brands do you identify with the most? To facilitate the answer, see all Portuguese shoes available online at EscapeShoes!

And what kind of consumer are you? Are you impulsive or does it take some time to make a purchase, in order to find the best balance between price and quality? Maybe you’re one of those who take advantage of all the discounts and promotions. Will it be? Tell us everything!

 

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